[german]
5 Rules for Success

4. know your target group
If you know your customer well,  you will understand his needs better.  Concentrate on a specific target group with similar  needs, similar situations, similar aims and problems.


Maxims of Quality at Our Institute

  1. We are an institute of the highest standard of quality. The high standard of our courses of further education gives us that competitive edge that marks us out from other institutions on the market. Regular quality assurance checks and further development are elementary tasks carried out by the Institute's Governing Body.

  2. Our guiding principle is to provide the highest possible standard of quality of both teaching and service.
    The contents of our courses reflect the latest state-of-the-art knowledge. Our services are tailored to meet the requirements of our participants as regards both contents and time

  3. Our quality maxim is "no errors". Recognising possible sources of error at an early stage and rectifying them immediately forms an integral part of our strat

  4. Our members of staff and lecturers possess consolidated academic qualifications and many years of professional experience which enables them to impart the relevant knowledge in a practice-oriented way. We make equally great demands on our partners to match the same high standard of quality that we provide

  5. The participants are at the centre of attention at our events. Our task is to meet their requirements and expectations. These are the central demands voiced by our participants:
    - to impart extended knowledge of the central ideas of classical business administration;
    - to teach the relevant course contents comprehensively and to concentrate on the essential;
    - to offer the greatest possible flexibility in arranging one's study time;
    - to be able to integrate the course of further education into one's daily professional and private lives.

    We pledge to meet each aspect of these expectations at any time


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