[german]
5 Rules for Success

4. know your target group
If you know your customer well, you will understand his needs better. Concentrate on a specific target group with similar needs, similar situations, similar aims and problems.


Contact

Betriebswirtschaftliches Institut & Seminar Basel AG
 Wartenbergstr. 9, CH-4052 Basel / Switzerland
phone: +41 (0)61 261 2000
telefax: +41 (0)61 261 6636
e-mail: info@bwl-institut.ch


Head of the Institut

    Dr. Ralf Andreas Thoma
    e-mail: thoma@bwl-institut.ch



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